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Miista is a London fashion brand dedicated to "the practice of radical shoe design," founded in 2010 by head designer Laura Villasenin. The brand is based in the Bethnal Green region, in which an old leather tannery has recently been converted into a Miista design studio and show room. All of Miista's main label is handmade in Spain and their diffusion label E8 by Miista is produced in Portugal, and both lines use European-only sourced high quality materials.